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中文

China’s Premier Entertainment Content
Consulting & Business Development Firm

What We Do

Bridging China and the Global Content Industry Since 1997

China Media Management Inc. (CMM-I)

Headquartered in Beijing, CMM-I represents a broad portfolio of international content owners and creators providing distribution and production support and services for the Chinese content market.

We specialize in identifying the right partners in China and structuring realistic, sustainable deals for international content across key genres including animation, drama, film, formats and documentaries. With over 30 years of experience, our team understands not only what works—but also what doesn’t—when it comes to cross-border collaboration in media.

CMM-I also works with major international content industry events to manage and support Chinese participation.

We serve as the exclusive China representatives for such media and entertainment markets as MIPCOM, MIP London, ATF, as well as South by Southwest markets including SXSW, SXSW Sydney and SXSW London.

 

CMM-I is also a proud member of the UN SDG Media Compact group. CMM-I supports the communication around the UN’s SDG goals in order to help their implementation by 2030.

 

The SDG Media Compact, an alliance of news and entertainment companies convened by the United Nations to drive coverage and mobilize action for the Sustainable Development Goals (SDGs).

Work

Area of Practice

Distribution support
China B2B Media Consulting

CMM-I supports international media companies entering the Chinese media space. We provide strategic market entry support and analysis on a project by project or long term basis. This can include market evaluation reports, production and distribution support as well as long term representation for clients.

We also provide content distribution support for leading U.S. and European studios—as well as independent distributors—to bring premium content to the Chinese market. We offer end-to-end support, including strategic and pricing guidance, deal negotiation and on-the-ground delivery of materials, ensuring effective and legally compliant distribution across China’s major distribution platforms.

Our past and present clients include All3Media, BBC, ITV, Guinness World Records, Cineflix Rights, Sesame Workshop, German Films and many others.

Media Event Representation & Management

CMM-I is the exclusive China sales agent for some of the world’s top media content markets and trade shows, including MIPCOM, MIPLondon, MIPCancun, MIPAfrica, ATF, SXSW, and more.

CMM-I ensures that all Chinese clients attending international media trade markets optimize their content advertising and promotional activities.

In China, we produce and manage flagship international content festivals such as the Festival of German Cinema in China for German Films as well as the previous MIPChina — connecting global creators with Chinese industry leaders.

Contact

Key Clients

From LA to Cannes to Berlin
to Beijing

Events

CMM-I supports international media companies entering the Chinese media space. We provide strategic market entry support and analysis on a project by project or long term basis.

Testimonials

Working with CMM-I allowed us to reduce greatly the amount of time we needed to spend communicating and negotiating with buyers and platforms in China, while at the same time significantly increasing our revenue.”

Chris Bluett

VP Sales Asia Pacific & Benelux Cineflix Rights

We have worked with CMM-I for more than 10 years now and find them essential as a partner to implement the kinds of complex media projects with multiple partners that we require.”

Marriette Rissenbeek

Former Managing Director German Films

CMM-I enabled us to hit the ground running in China, providing on-the-ground expertise and resources throughout the process of establishing our own venture. Highly recommended!”

Alistair Richards

Global President Guinness World Records

CMM-I was able to help us successfully navigate the difficult world of Chinese media and communicate our unique message about providing entertainment and educational material that gives children the tools to learn in a way that enabled us to productively find a partner. Without CMM-I’s work, it’s doubtful that we would have been able to launch our China business as effectively as we did.”

Dan Victor

Former Head of International at Sesame Workshop

CMM-I guided us flawlessly through the analysis and negotiations with the right streaming platform. For us as newcomers to China, their support in dealing with content buyers was essential. The talks with the Chinese platform unfolded exactly as hoped, thanks to CMM-I acting as the perfect bridge — understanding the language of a German mid-sized indie producer and translating it into the language of a high-volume platform buyer.”

Thomas Aigner

Producer PilotsEYE.tv

Working with CMM-I allowed us to reduce greatly the amount of time we needed to spend communicating and negotiating with buyers and platforms in China, while at the same time significantly increasing our revenue.”

Chris Bluett

VP Sales Asia Pacific & Benelux Cineflix Rights

Our Team

Expertise. Experience. Honesty.

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